ROI, Simply Measureable

This my friends is the infamous Radio/Radio. It was the first product our company sold back in 1979. It was simply an AM/FM plastic molded radio. The beauty came in it's use.

Back in 1979, FM radio was just really starting to come into it's own as the preferred quality of sound in commercial radio listening across Canada. The Radio/Radio became the "must have" promotional vehicle for stations trying to promote themselves. By simply having the station's call letters imprinted on the radio, they had a timely and functional piece of promotional merchandise to distribute to their listeners.

Since commerce began, ROI has been the single driving force of all businesses. But, it is funny how many bits and "bytes" of traditional media cannot be measured. There is a famous quote which states..."half of the advertising dollars we spend are wasted, the trick is figuring out which half that is".

Imprinted promotional products have sustainablility. They are measureable and by pure definition, useful. Traditional media, radio, television even internet banner ads cannot truly be measured for ROI as they are all intangibles. Promotional products are tangible items which carry your brand message with them day in a day out. The key to their success is, creative design, integrity of the brand message and the proper distribution to the demographic your company is trying to reach.