The following are the top five reasons why companies create an online company store to help manage their promotional products and corporate apparel:
- To control their branding: brand abuse is out of control, they have no system of protection for their brand
- To simplify their corporate apparel program: apparel selection and ordering is messy and requires too much administration
- To centralize their location: they have no organized system to easily see and purchase the branded products
- To control their purchasing: product purchasing is fragmented, no purchasing leverage and little organizational control
- To minimize administration: too much energy duplicated across multiple locations to create similar branded products and delivery channels
You can reduce this list down to three simple words: speed, power and control.
Speed is important in getting branded materials into the hands of the people that need them the most, quickly.
Power is critical because a large organization needs a scalable, robust eCommerce solution that can handle virtually any branded product.
Control is imperative. Maintaining brand consistency and providing easier ways to track departmental purchases are critical components to a healthy store.
The bottom line is, within most large organizations, the internal staff is spending too much time procuring and organizing material for their brand; the creative capital of these employees is best spent on mission-critical objectives, (i.e., selling, communications, market development, etc.). A company store provides the perfect vehicle to save time and simplify what is normally a complicated process.
1 comment:
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